Simple Pricing for Independent Optometry Practices

ODpal's Essential plan starts at $399/month and includes the full platform — co-branded mobile app, unified inbox, scheduling, recalls, forms, and more. Pricing is based on patient volume, not feature access, so smaller practices get everything without paying for capacity they don't need.

No. ODpal does not charge per-text, per-email, or per-message fees. All communication — SMS, email, in-app chat, and push notifications — is included in your monthly plan. You won't see surprise charges on your bill.

Yes. Every ODpal plan includes a fully co-branded patient mobile app with your practice name, logo, and colors. There is no additional cost for the app — it's a core part of the platform.

All three plans include the full ODpal platform. The difference is patient volume capacity. Essential is designed for solo doctors and smaller practices, Growth supports higher daily volume with priority onboarding, and Pro offers custom pricing with advanced integrations and dedicated support for high-volume or multi-location practices.

ODpal offers flexible terms designed for independent practices. During your demo, we'll walk through plan options and find the right fit for your practice size and goals.

Unlike most platforms, ODpal includes the co-branded mobile app, unified inbox, recalls, forms, and scheduling in every plan — with no per-message fees. Many competitors charge extra for texting, app access, or advanced features. ODpal's all-inclusive pricing is designed to be straightforward and predictable.

Yes. You can upgrade your ODpal plan at any time as your patient volume increases. Since all plans include the same features, upgrading simply expands your capacity — there's no migration or feature unlock process.