About ODpal
ODpal is a modern patient communication platform built exclusively for independent optometry practices.
It centralizes text, email, and in-app messaging into one hub — alongside scheduling, recalls, digital forms, and a co-branded patient mobile app. ODpal was designed around how optometry practices actually operate, not adapted from a generic healthcare tool.
We built ODpal because we saw firsthand how generic healthcare platforms failed to address the unique needs of optometry: product fulfillment workflows, annual care cycles, and the high-touch communication that defines independent practice.
Our Mission
To help independent optometry practices deliver modern, convenient patient experiences — while protecting what makes them special: personal care, trust, and continuity.
Independent optometrists compete on relationships, expertise, and continuity of care. But patients increasingly expect the digital convenience they get from banks, airlines, and pharmacies. ODpal bridges this gap — giving independent practices big-chain convenience without sacrificing the personal connection that defines them.
Why We Built ODpal
Most patient communication tools are designed for hospitals and large medical systems. They overlook the daily realities of optometry.
Optometry practices handle a unique mix of clinical care and product fulfillment. A single patient interaction might involve an annual exam, a contact lens prescription renewal, an eyewear order, and a dry eye follow-up — each requiring different communication touchpoints.
Generic platforms treat all of this the same way. ODpal doesn't. Every feature was built around the specific workflows that optometry teams manage daily: appointment scheduling with optometry-specific logic, recall sequences tied to annual care cycles, order status updates for eyewear and contacts, and intake forms designed for specialty services.
The result is a platform that works the way optometry practices actually work.
Our Approach
Optometry-first design
Every feature is built around real optometry workflows — annual exams, eyewear fulfillment, contact lens renewals, specialty care follow-ups — not retrofitted from a generic platform.
All-inclusive by default
The co-branded mobile app, unified inbox, scheduling, recalls, forms, and engagement campaigns are included in every plan. No feature gates, no per-message fees.
Communication over complexity
ODpal replaces fragmented tools with one centralized hub. Staff see every patient message — text, email, and in-app chat — in one place.
Independent practice identity
The co-branded patient app carries your practice name, logo, and colors. Patients see your brand, not ours.
What ODpal Includes
Every ODpal plan includes the full platform. Pricing is based on patient volume, not feature access.
Built for Independent Optometry Practices
ODpal is designed for independent optometry practices — from solo ODs to multi-doctor, multi-location groups. It serves practices that want to modernize patient communication without the complexity and cost of enterprise healthcare systems.
Whether you're managing annual exam recalls for 2,000 patients or coordinating specialty care follow-ups across multiple providers, ODpal adapts to how your practice operates.
Solo ODs
Full platform, right-sized pricing
Group Practices
Multi-provider scheduling and coordination
Multi-Location
Centralized communication across offices